CELEBRITY
MEGHAN MARKLE SLAMS THE DOOR: As Ever Expansion Rumors CRUSHED After Brutal Netflix Dump – Is Her Empire Already Crumbling? 🔥
In a swift and decisive move that’s sending shockwaves through Hollywood and royal gossip circles, Meghan Markle has brutally shut down swirling rumors of international expansion for her lifestyle brand As Ever—just days after Netflix officially ended their partnership in what many are calling a major “debacle.”
The drama kicked off last week when Netflix and Markle’s reps confirmed the split from the joint venture that launched As Ever alongside her Netflix series With Love, Meghan. The brand—known for its premium jams, teas, scented candles, wine, and honey—was meant to ride the wave of the show, but after two seasons and declining buzz, the streamer pulled the plug. Netflix called it a planned transition, stating Meghan would “continue growing the brand and take it into its next chapter independently.” Markle’s team echoed that As Ever is “now ready to stand on its own,” thanking Netflix for the launch support.
But speculation exploded almost immediately: With Netflix’s backing gone, would Meghan pivot hard to global markets? Reports flew that she was eyeing Australia for sales, tied to upcoming private business trips Down Under. Insiders whispered of ambitious overseas pushes to offset the U.S.-only limitations and keep the momentum alive.
Enter the hammer drop. A spokesperson for As Ever slammed the brakes, telling outlets like Page Six and Us Weekly: “This is speculation. No decisions have been made about when or where international expansion might take place.” No Australia rollout. No global empire-building announcement. Just a firm “no” to the hype.
Critics are pouncing. The Netflix exit—coming after the show’s cancellation, a downgraded production deal for Archewell, and mixed reviews of the brand’s pricey products—has fueled talk of cracks in Meghan’s post-royal empire. “This is celebrity brand suicide in a cashmere apron,” one expert quipped, branding the whole saga a “Martha Stewart ripoff” gone wrong. Trolls and royal watchers are piling on: Is this the beginning of the end for As Ever? With no Netflix cash flow, limited product drops (no new items until later in 2026, per some reports), and now quashed expansion dreams, the lifestyle venture looks more vulnerable than ever.
Yet Markle’s camp insists it’s all part of the plan—independence means full control, faster decisions, and bigger potential without “cautious” partners holding her back. Supporters cheer the move as empowering, while detractors see desperation in the rapid denials.
One thing’s clear: Meghan Markle isn’t expanding anytime soon. The door is slammed shut on those rumors, but the question lingers—is her carefully curated empire truly standing strong, or is it starting to wobble? The Hollywood tea is scalding hot, and the next chapter could make or break it. Stay tuned—this isn’t over yet. 💥👑